Trademarks – Qatar 2022 and Ambush Marketing
By Delfina Sejas, Andrea Sanchez Vicentini and Mateo Darget. We are weeks away from the beginning of a new soccer World Cup, an event that draws the attention of millions of people around the world. Qatar 2022 will host the 22nd edition of the FIFA World Cup. On several occasions, companies develop advertising campaigns related […]
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