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Legal Update 2023

Legal Update 2023

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December

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November

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October

A Trademark Master Class

By Paula Galván In May 2022, the final resolution of a trademark conflict that had started 12 years earlier between Ferrum S.A. de Cerámica y Metalurgia (Ferrum) and Facebook Inc. (Facebook) was made available.  The conflict involved trademark oppositions and a cease of use request, brought under the previous trademark law, so the issue was […]

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Rising Stars 2023 – Managing IP

Congratulations Camila Sirianni, Belén Recchini and Paula Caraffa for being recognized once again in Managing IP’s Rising Stars 2023 ranking We are so proud to have them as part of our team! Managing IP’s Rising Stars list recognises some of the best up-and-coming intellectual property practitioners in private practice who contributed to the success of their firms and clients.   To […]

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Our community

At Ojam Bullrich Flanzbaum, we are convinced that education is one of the fundamental pillars upon which to build the future of our country. That’s why since 2019, we have sponsored School No. 165 in Paraje El Diablo, Santiago del Estero, in the northern region of Argentina, through the APAER foundation. This is a remote […]

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Our Planet

At Ojam Bullrich Flanzbaum, we have a clear objective ahead of us: to minimize the negative environmental impact of our activities. To achieve this, we implement procedures that reconcile productivity, human comfort, and environmental care. We also promote the development and dissemination of environmentally friendly technologies. Among the established principles and procedures, we emphasize sustainable […]

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Our Team

Ojam Bullrich Flanzbaum was formed from a strong foundation of individuals who have shared the same values for over 20 years. That’s why we believe that the word “team” is part of our DNA. We are convinced that we are on the right path, constantly seeking to improve ourselves as agents of change and achieving […]

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New program for transparency and personal data protection in the use of Artificial Intelligence

Written by Mariano Peruzzotti and Josefina Piñeiro On September 4th, 2023, Resolution No. 161/2023 (hereinafter “Resolution”) of the Argentine Agency for Access to Public Information (hereinafter, “AAPI”) was published in the Official Gazette, approving the Program for transparency and personal data protection in the use of Artificial Intelligence (hereinafter, the “Program”). The main purpose of […]

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A trademark in its path to the logic

Written by abalbo@ojambf.com The trademarks world is in constant dispute, where brand identity and trademark registration intertwine in a sort of never-ending legal battle. In this sense, Chamber No. I of the Federal Civil and Commercial Court of Appeals witnessed a case[1] where a famous water company called ECO DE LOS ANDES applied for a […]

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Compensation for damages regime and habeas data actions in Argentina

Written by Mariano Peruzzotti, Julieta Martinez Correa and Josefina Piñeiro In the decision “La Rocca, Vicente José c/ Cencosud S.A. s/ Habeas Data (art. 43, CN)”, Division I of the Court of Appeals in Civil and Commercial matters (“Court of Appeal”) upheld the original ruling that dismissed the claim for non-pecuniary damages in a lawsuit […]

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1, 2, 3, Testing

Written by Belén Sorrentino In 2019, a first-instance judge ordered Club Atlético All Boys to pay $42,000 (USD 120.86 at the official exchange rate) to SADAIC for the use of music without SADAIC’s authorization in two events, which fell under SADAIC´S category “meals with show”[1]. SADAIC had filed the lawsuit because the club had not […]

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Artificial Intelligence and Copyright

Written by Florencia Gutiérrez and Mariel Chichisola Society and technology are advancing exponentially. Artificial Intelligence (AI) is on its way to becoming a fundamental tool for addressing concerns and performing tasks, whether they are work-related, academic, or even for entertainment purposes. What does artificial intelligence mean? Artificial intelligence encompasses several different techniques. One of the […]

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Latin America Chambers Guide 2024

Once again we were acknowledged by Chambers and Partners in their guide Chambers Latin America 2024. We congratulate our team and our partners, recognized in the following categories: Juan Carlos Ojam recognized for his practice in IP in the Band 1 categoryRaquel Flanzbaum recognized for her practice in IP in the Band 4 categoryMariano Peruzzotti recognized for his practice in […]

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Regulation of the Federal Digital Medical Records Program

Written by Josefina Piñeiro  On February 28th, 2023, Act No. 27.706 (hereinafter, the “Act”) creator of the “Federal Single Program of Computerization and Digitization of Medical Records of the Argentine Republic” (hereinafter, the “Program”). On July 31th this year, Executive Order No. 393/2023 (hereinafter, the “Executive Order”). It specifies the most relevant aspects of the […]

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The “Cybersecurity Incident Notification and Management Guide” for public agencies was approved

By Mariano Peruzzotti, Andrea Sanchez Vicentini and Josefina Piñeiro. On July 4th, 2023, the Chief of Cabinet of Ministers (Undersecretary of Information Technology) issued the Provision 3/2023 (the “Provision”) by which the “Guide to notification and management of security incidents” was approved (the “Guide”) for public agencies. The Guide is based on international documents related […]

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Argentine Agency for Access to Public Information disclose its Strategic Plan

By Mariano Peruzzotti and Julieta Martinez Correa. On May 25, 2023, Resolution No. 94/2023 of the Agency for Access to Public Information (“AAPI”) was published in the Official Gazette, approving the Strategic Plan of said organization (the “Plan”). The purpose of the Plan is to establish the foundations for the prospective actions to be conducted […]

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A tattoo, more than just ink…

By Camila Sirianni and Antonella Balbo. When a person reaches out to a tattoo artist and asks to be tattooed the work of another artist, for instance “The Starry Night” by Vincent Van Gogh, on their skin, are there any intellectual property rights involved in this process? Are there rights infringed when a person wants […]

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New French regulation on influencers’ activity

By Abril Neiman. New technologies and social media have revolutionized the world of marketing and advertising. As a result, users are constantly exposed to a massive amount of commercial advertising. In particular, today’s advertisements do not necessarily come directly from the company, but through a new and growing figure: the influencers. We may define an […]

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Ojam Bullrich Flanzbaum recognized by IAM 1000

IAM Patent, a ranking specialized in the area of patents, has published the results of its latest research, in which it recognizes Juan Carlos Ojam, Raquel Flanzbaum and Rosario Mauro as “Recommended Individuals”, within the Silver category of IAM1000. Our firm, for its part, was highlighted in the “Bronze” category, in the areas of Prosecution, […]

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News about Mercado Libre’s Brand Protection Program

By Belén Sorrentino. In May, Mercado Libre announced new tools for its intellectual property protection program “Brand Protection Program” (hereinafter “BPP”), applicable throughout Latin America. The first new feature is related to the BPP user’s account. The new “My account” section allows you to view the status of your intellectual property rights (active or expired) […]

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New Personal Data Protection Bill

By Andrea Sanchez Vicentini, Josefina Piñeiro, Mariano Peruzzotti and Julieta Martinez Correa. I. Current regime. In 2000 Personal Data Protection Law No. 25,326 (“PDPL”) was passed, which was subsequently regulated by Decree No. 1558/2001 and several resolutions, provisions and other regulations issued by the Argentine Agency for Access to Public Information (“AAPI”). Although no substantial […]

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Diversity And Inclusion – Age – The Silver Generation

By Raquel Flanzbaum. It is known that age is a very important factor when assessing inclusion in organizations. A lot has been said, and a lot will be said, about the generations that coexist in the labor market today: from baby boomers to centennials (or generation Z), each with its own features. it is also […]

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Is puffery lawful under the Argentine legislation?

By Paula Caraffa Morando and Josefina Piñeiro. Recently, the Brazilian Superior Court of Justice (“SCJ”) ruled on the use of exaggerations in advertising, as regards an advertisement made by Heinz, which provoked a conflict with Unilever (owner of the Hellmann’s trademark). Heinz used the phrases “Heinz, the most consumed ketchup in the world” and “Heinz, […]

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Recommendations for Artificial Intelligence implementation issued

By Andrea Sanchez Vicentini and Mariano Peruzzotti. The Cabinet of Ministers issued ethical recommendations for the implementation of Artificial Intelligence in the public sector. On June 2, 2023, Provision 2/2023 of the Undersecretariat of Information Technologies of the Cabinet of Ministers was published in the Official Gazette approving the “Recommendations for a Reliable Artificial Intelligence” […]

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September

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August

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July

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June

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May

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April

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March

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February

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